Cologne/Bonn, Haibach, 24 April 2024. Now the Adler is taking off: In May, German Airways will become an advertising medium for Adler Modemärkte. An Embraer E190 belonging to Germany's second oldest airline will be fitted with a striking Adler livery, making it a brand ambassador for the fashion chain.

In the coming months, the 100-seater aircraft will then advertise the fashion company exclusively on European routes. The German Airways aircraft are currently travelling for well-known major airlines in Europe and fly scheduled routes on their behalf under wet leases.

"We are delighted to be working with Adler Modemärkte and to be able to use one of our aircraft as a flying advertising space for the renowned fashion company," says Maren Wolters, Managing Director of German Airways. Adler Marketing Managing Director Martin Schulte im Rodde adds: "This partnership is an important step towards presenting our brand even more strongly to the public and at the same time increasing awareness of Adler Modemärkte."